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UNDESERVED_TITLES

                                              February 1, 2007


  Titles for stories and articles are
  often not written by the authors of
  the pieces.
     
  The editors often impose titles           
  of their own choosing, ostensibly      This often causes confusion    
  because they're an important           when, for example, it seems     
  factor in marketing.                   like there's a crazy         
                                         mismatch between the title    
      Algis Budrys liked to              and the article.           
      expound on this sort                                           
      of thing, because he                  You want to be careful    
      had this problem with                 who you blame those    
      one of his best                       problems on...        
      novels.              
      
                                            
      He really wanted to call                            
      it "Halt, Passenger" or            
      perhaps "The Armiger"; but   
      he realized that those        
      might not be commercial       
      enough, and also proposed    
      "The Death Machine" as an          In the realm of the
      acceptable alternate.              "genre" publications,
                                         titles are not
         The editor saddled              precisely meaningless,
         him with "Rogue Moon".          but interpreting them
                                         is complicated...
                                         
                                             "Rocket to the
                                             Death Planet
                                             of the Doomed
                                             Void Beyond the
                                             Golden Brassiere
                                             of the Gods."

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