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ZERO_HISTORY


                                              April 23, 2012
     
  The title concept of William Gibson's              
  "Zero History" is interesting:                                             
                                                                             
    A "zero history" style is something                                   
    that seems neither fashionable nor                                    
    retro or classic, but rather something     It's difficult to do         
    that seems beyond history: it belongs      much with this idea in        
    to no one period, it calls up no           fiction form, and             
    obvious associations.                      indeed, Gibson does          
                                               little with it-- he    
      In the context of the novel,             tacks a kidnapping plot       
      this is applied to clothing              on the end of the novel       
      fashion: Gibson invents a                to force a conclusion.       
      subculture of designers intent                                    
      on remaining underground, they               
      make deliveries like drops of     One of Gibson's real world            
      illegal contraband and keep       examples is that fetish            
      themselves in the shadows,        for Japanese denim: stiff,            
      living free and un-coopted by     uncomfortable, expensive,            
      the corporate grind of getting    but there are people who            
      rich and trying to get richer.    are into it, for whatever            
                                        reason.                   
      In effect they drive demand                      
      by not trying to: the quality          Myself, I fear that the       
      of their work is evident,              reason is they're afraid      
      their mysterious nature rouses         of really looking like        
      curiosity, those in the know           anything: blue jeans are      
      learn to recognize the work            the cop-out, default look     
      at a glance, though any brand          of the terminally uncommitted.       
      (or anti-brand) is concealed,                                           
      if present at all.                            Japanese denim is
                                                    then for people
           I tried to describe this                 really committed
           "zero history" concept to                to being uncommitted...
           Dangerbaby, and her           
           immediate thought was         
           that I was describing myself--
                                         
           And it's true, that I haven't changed
           my personal style in several decades:
           pieces of it come in and out of style,
           but I don't think that I personally           DOOM_CLONE
           ever look like I'm trying to follow a
           fashion, or like someone who is out of
           fashion...

              And one of the components I rely on is
              combat pants, aka cargo pants, which
              is one of the things that Gibson was       CARGO
              talking about: the overlap between
              civilian fashion and military wear:
              men, consciously or not, like the idea
              of looking like cop or soldier; and
              cops and soliders, consciously or not    And that look has
              have a certain sense of how they're      changed over time,
              supposed to look.                        in worrying ways:
                                                       police are increasingly
                                                       likely to want to look
                                                       scarey, inhuman and
                                                       unapproachable.

                 I've gone from the cheap
                 polycotton combat pants
                 I used to get at "surplus"
                 stores, to mail-orders.           One of my mainstays
                                                   is made by a company
                    SURPLUS                        originally named
                                                   "Royal Robbins"--
                                                   a brand known to me
                                                   for rock climbing
                                                   equipment-- which
                                                   has renamed themselves
                                                   as "5.11 Tacticals".

                                                   The phrase "cargon pants"
                                                   is long gone, now they're
                                                   "tactical" pants.





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