moen_against_the_web_designers

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Date: Mon, 25 Dec 2000 21:58:54 -0800
To: Silicon Valley Users Group <svlug@svlug.org>
Subject: Re: [svlug] Documentation markup preferences and reasons
From: Rick Moen <rick@linuxmafia.com>

begin  kmself@ix.netcom.com quotation:
 
>> I'm wary of tools influenced by people who can't distinguish between
>> document markup and page layout.
> 
> Could you expand on that?  I'm not sure I understand the significance.

Consider the theory of operation behind Web browsers:  Someone has
HTML-marked some text and graphics, which will be delivered to browsers 
via HTTP transfers.  With some exceptions, the HTML tagging is intended
to serve a semantic purpose.  That is, tag pairs describe what parts of
the document do, and what kind of contents are contained within them.
Armed with this semantic description of the document, the browser then
interprets the document however is best done for whatever output device
it services, if any.  (It might just a daemon process building indexes,
or such.)

Thus, as a minor example, the person doing markup might designate some
text as "emphasised" (EM) or "strong" (STRONG), if that was the semantic
nature of the text in question.  He would not attempt to dictate
appearance details of the document's future presentation by browsers,
having little idea about the output environment and local settings, and
therefore knowing that such an attempt would be foolish and
counter-productive.

That was the idea.  But, now, add hordes of unemployed desktop-publishing 
monkeys, seeking to find new careers as "Web designers".  They ignore
utterly the fundamental theory behind HTML markup, and do everything
they can to finely specify sizes, placement, colours, typefaces, type
sizes -- ignoring the fact that this is quite impossible on a
heterogeneous Web, and that, the more furiously they attempt to assert
control over appearance, the worse their results will be.

They don't use EM and STRONG.  Why?  Because, dammit, they want
italics _here_, and bold _here_.  Users with setups they don't approve
of will just have to suffer.  So, it's always I and BOLD tags, instead.

You send them to read the "This Page Optimized for... Arguing with Customers"
essay (http://linuxmafia.com/~rick/opti.html), and they just throw a
tantrum and refuse to deal with the issue.


So, there is much about the DocBook informational sites that suggests
that the brain-dead WYSIWYG mindset described runs rampant, there.  I'd
have to go back and re-read them to cite specific examples, but I got a
dull ache in the back of my head just browsing them.

And TeX definitely has none of that conceptual blindness about it.  None
at all.

===

Date: Tue, 26 Dec 2000 08:08:02 -0800
To: Silicon Valley Users Group <svlug@svlug.org>
Subject: Re: [svlug] Documentation markup preferences and reasons
From: Rick Moen <rick@linuxmafia.com>

begin kmself@ix.netcom.com quotation:

> Sorry, Rick, but I'm getting a SIG_NONSEQ error here.  What about
> DocBook is layout-oriented?  Or is it the OASIS website itself you're
> bitching about?

Sorry, I thought I was very specific about that:  I was saying it was an
impression I was getting strongly from the DocBook-information Web
sites.

I was a bit put off, and for that and other (better) reasons, deferred
learning DocBook, itself.

===

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