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BIG_BAD

                                             March 12, 2012
                                             May    3, 2013


The same principle recurs in
various forms:                                  FIXED_NATURE

The larger a candidate's campaign
posters, and the higher up they're
posted, the worse the candidate.

The cheaper the flyer, the better
the event -- large, slick rave
flyers have always been a tip-off
of a completely soulless, clueless                       ALPHAVILLE
party.

The intelligent consumer would
think twice about going with a
familiar brand: brands get           Advertising budgets
familiar though advertising and      don't correlate with     Planned
that has to get paid for             actual quality very      obsolescence
somehow...                           well, if at all.         plus heavy
                                                              advertising
                                                              is a common
                                                              strategy.


         But very few can shake the idea
         that bigger the better.

         For the other-directed,
         the big have been annointed
         by the others.




   Side-issues: despite Google's anti-evil
   policy, it has a number of effects that          But then, I
   seem pernicious, however unintended.             complain about
   One of them is that Google gets people           the opposite
   used to having a big that isn't evil.            phenomena also:

                                                    A problem with
                                                    Gates and Jobs that
                                                    they convince
                                                    people that being
                                                    nasty is a winning
                                                    formula.

                                                        (Though in Jobs
                                                        case, he kept it
                                                        reasonably hidden
                                                        from the outside
                                                        world...)



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