[PREV - EVIL_THOUGHT_NUMBER_23487]    [TOP]

HIGH_BAR_LOW_EXPECTATIONS

                                 October    3, 2007


There's also an oddity about expectations.


Burning Man -- and Google -- are criticized
because they claim to be aiming a little higher.

But everyone claims to be aiming high,
e.g. Exxon:

     [ref]

     "ExxonMobil has an
     unwavering commitment to      "Our 2006 Corporate Citizenship
     high ethical standards,       Report describes our global
     operations integrity,         efforts relating to the economic,
     and flawless execution."      environmental, and social
                                   performance of our operations,
                                   while continuing to help meet
                                   world energy demand."

     [ref]


Exxon is not taken to task for these
sorts of claims, because no one takes
it seriously.  It's just "marketing".

But when Google claims that their
primary principle is "Don't be evil",
that becomes a constant refrain of
journalistic attacks and blogger sniping.


    Because we're pretty sure
    they really mean it.




--------
[NEXT - CIRCULAR_FILE]