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   Genesis P. Orridge, interview in RE/Search 6/7 
   "Industrial Culture" (1983):
           
        There's an irony in the word "industrial"  
        because there's the music _industry_.  And 
        then there's the joke we oftne used to make
        in interviews about churning out records   
        like motorcars -- _that_ sense of          
        industrial.  And... up till then the music  
        had been kind of based on the blues and    
        slavery, and we thought it was time to     
        update it to at least Victorian times --   
        you know, the Industrial Revolution.        
                                  
          ...

        And "industrial" has a very cynical
        ring to it.                        

          ...

        And we liked the imagery of factories --
        I mean, we just thought there was a whole
        untapped area of imagery and noise which
        was suggested when we thought of
        "industrial."
                                           
        And then Monte Cazazza was the             
        person who suggested the slogan            
                                                   
        "Industrial Music for Industrial People."  
                            


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