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SLOGAN_ENGINEERING
July 25, 2020
"Defund the Police"
"Black Lives Matter"
WHITE_PRIVILEGE
"You Must Believe Women"
A common feature in recent years has been
activist slogans that on the surface seem to Though this sometimes takes
have flaws-- it can be a little murky what some doing-- how do you
precisely is meant by them, they can be read "Black Lives Matter"
taken the wrong way. as "No Other Lives Matter"?
So then, the conservative opposition goes there,
and contrives a counter-narrative that pretends
that their own reading is the obvious correct one.
The proponents of the slogan provide their
own explication, describing how they think
the slogan should be understood.
At it's worse, this situation is perfect
to create badges of membership for the
warring tribes...
It's *possible* though that this is more of a
feature than a bug for a slogans: the puzzling
aspect makes them catch in the mind, provides
opportunity for further dialog...
Would there be any point to a slogan
that *wasn't* controversial?
"Say Their Name" is a really good one:
that's another one with a "hang-up" MULTIPLY_HUNG
built-in to it-- *which* name? -- but
that also makes it work: there's *too
many* names to remember them easily,
isn't there? But there's also a clear
point to using the name-- it reminds
you you're talking about a human being,
not "some black guy in Chicago".
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