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SUPERFLAT
October 5, 2016
What "superflat" means to me:
A phrase invented by
Takashi Murakami, to describe Like that vile hellspawn
a style of Japanese pop-art. known as "Hello Kitty"
and it's descendants.
There's an embrace of simplicity
elevated to the level of crudity,
a self-conscious decision to Some Takashi Murakami work:
be cartoony, to descend to the level
of children's black-board art-- [ref]
though typically cleaned-up and [ref]
made very-very Neat: we are talking [ref]
about a Japanese style here. [ref]
[ref]
In many ways it's a variant of the [ref]
impulse behind Abstract Art: we used to [ref]
honor artists who could imitate the
world and capture "life-like"
three-dimensional views-- to some
extent we honor them still-- but now
there's always a lurking question:
what's the point?
If you're not going to labor mightily
to produce a second-rate imitation
of a photograph, what are you going
to do?
One answer is "superflat".
That's my take. Now let's look at the answer-key:
[ref]
" ... various flattened forms in Japanese
graphic art, animation, pop culture and fine And clearly the
arts, as well as the 'shallow emptiness of devotees of "superflat"
Japanese consumer culture.' " aren't so inclined to
require it to be
literally 2-D:
the notion is more like
an embrace of the
"surface" appeal,
a wallowing in the
"shallow" elements
of pop culture.
[ref]
"Murakami first arrived at the concept of superflat as
it pertained to his own art. 'I'd been thinking about
the reality of Japanese drawing and painting and how it
is different from Western art. What is important in
Japanese art is the feeling of flatness. Our culture
doesn't have 3-D,' he says. 'Even Nintendo, when it
uses 3-D, the Japanese version looks different from the
U.S. version. Mortal Combat in the U.S comes out as
Virtual Fighter in Japan and it's different.'
"He had even noticed it back in his art history
classes - searching for connections between nihon-ga
and animator Kanada. The link, it turned out, was
flatness. He decided that Kanada's animated sci-fi
explosions were simply consecutive design motifs. (A
still from Kanada's 1979 Galaxy Express 999 is
included in the Superflat show.)
"One notion of flatness led to another -- the
compression of genres in the pop-inflected work of
younger artists. 'The new generation doesn't think
about what is art or what is illustration,' Murakami
explains. 'Their work is "no genre."' "
[ref]
"Murakami’s work is defined first by its visual
aesthetic, an instantly recognizable, super-slick
gloss that combines anime (Japanese animated cartoons)
and ukiyo-e (traditional Japanese block prints)
influences, as well as the mass production fetish of
Warhol."
Duh, yes Warhol.
WARHOL
This one, for example, is totally
Dr. Seuss meets Warhol after listening
to too much Kyary Pamyu Pamyu:
[ref]
[ref]
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