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GRUEN_HILLS_OF_EARTH

                                         May 2, 2005

From "The Last Intellectuals"
by Russell Jacoby (1987):
                                            LAST_INTELLECTUALS
    "Victor Gruen, a major mall developer,
    originally envisioned the malls as
    bringing cities to the suburbanties
    suffering from isolation.

    "Visions of European markets and his own Vienna
    infused Gruen's hopes for malls.  'We must
    sensitively observe the colorful, stimulating
    and commercially busy urban scene in the
    market squares in Central European cities.'
    He instructed mall developers that 'our new
    shopping towns' can 'fill an existing void,'
    providing a 'community,' or a new version of
    the old town squares and market places. ... "



    "Eventually a disillusioned Gruen returned to
    his veloved Vienna, where he wrote on the
    dilemmas of progress, the evils of automobiles."


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