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MEDIAVORES

                                             May 18, 2012

                                                         OTAKU_BASE
 Volker Grassmuck, "Otaku"
 "Japanese Kids colonize the Realm of Information and Media"
 http://www.mediamatic.net/11784/en/otaku


   "Otaku are in several ways a media phenomenon. The media
   created first them, then their name; they inhabit the media
   and the search for them is a research into media-history. When
   Nakamori introduced the term otaku-zoku(otaku-generation) in
   his article in Tokyo's Otone-kuruba (a cult communications/
   soft porn magazine) and in a public discussion with Koichi
   Yamazaki, there were already miriads of young people out there
   waiting for an identity boost. They were living in the media
   already so it was just natural that they would want to become
   an object of the media as well. In that sense they are just
   like older Japanese, who have a distinct predilection for
   mirroring themselves in social statistics and in the
   interpretational debates of cultural critics as well as a
   strong instinct to call things by their right name. In any
   case the new term spread very rapidly. An enormous silent mass
   had it's coming-out. As rumours have it, the first massive
   appearance that brought the new generation into the public
   concsciousness was the screening of the Battleship Yamato
   animation.  The video company had, as is usual, rented a hall
   for a couple of thousand people-- and over a million came--,
   all about the same age."


                                                               OTAKU_YAKI


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