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BLOWING_SMOKE
October 05, 2022
http://www.eastbayexpress.com/oakland/a-new-war-on-smoking/Content?oid=4121300
"A New War on Smoking" by Jimmy Tobias
in the "East Bay Express", November 12, 2014:
"Filters quickly became a powerful advertising tool in an era
when people thought new technology could solve every health
problem. Tobacco companies called filters a 'miracle product,'
'just what the doctor ordered,' and 'entirely pure and
harmless to health,' according to Robert Proctor, a professor
of history at Stanford University, in his scathing book about
the tobacco industry, _Golden Holocaust_."
"But Big Tobacco's claims about the power of filters never
squared with reality. Proctor argues in his book that
cellulose acetate filters are a 'gimmick' and a 'fraud.'
'Filters were put on the ends of cigarettes for three
principal reasons,' he writes, 'to lower the cost of
manufacturing, to keep tobacco bits from entering the mouths
of smokers, and to lure people into thinking that brand Alpha,
Beta or Gamma was somehow safer.'"
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