[PREV - QUICKSAND]    [TOP]

BLOWING_SMOKE


                                             October 05, 2022


                                                        http://www.eastbayexpress.com/oakland/a-new-war-on-smoking/Content?oid=4121300
"A New War on Smoking" by Jimmy Tobias
in the "East Bay Express", November 12, 2014:

    "Filters quickly became a powerful advertising tool in an era
    when people thought new technology could solve every health
    problem. Tobacco companies called filters a 'miracle product,'
    'just what the doctor ordered,' and 'entirely pure and
    harmless to health,' according to Robert Proctor, a professor
    of history at Stanford University, in his scathing book about
    the tobacco industry, _Golden Holocaust_."

    "But Big Tobacco's claims about the power of filters never
    squared with reality. Proctor argues in his book that
    cellulose acetate filters are a 'gimmick' and a 'fraud.'
    'Filters were put on the ends of cigarettes for three
    principal reasons,' he writes, 'to lower the cost of
    manufacturing, to keep tobacco bits from entering the mouths
    of smokers, and to lure people into thinking that brand Alpha,
    Beta or Gamma was somehow safer.'"






--------
[NEXT - CHOOSING_A_FUTURE]