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DISTRIBUTION
October 17, 2008
If information/communication matters, then
media matters, and if media matters then the
the nuts-and-bolts of the mechanisms that (the bits-and-flips?)
underly the media are critical: any media is
a confluence of technical, legal and economic
structures, as well as the social quirks of
the people working the system.
One of the virtues of Gerard Jones book "Men of Tomorrow" (2004)
is it's side-trips into the details of by Gerard Jones
the magazine distribution business.
MEN_OF_TOMORROW
Gerard Jones was apparently
working largely from interviews
he conducted with one person:
"Michael Feldman, a publisher and journalist who has traced
some of the mysterious lines of magazine ditribution,
maintains that Eastern News was 'a major nexus for an
important, undocumented alternative culture in early 20th
Century America.' In additon to Gernsback's vehicles, Eastern
handled feminist journals, spiritualist magazines, and
_Psychology_ and _Sex Monthly_ ... Gernsback .. probably
continued to sell electrical gadgets and other small consumer
goods long after he entered publishing and may have introduced
Eastern News to the business of distributing other products to
drug stores and smoke shops along with their magazines. It
was in that business, Feldman has concluded, that Gernsback,
Eastern, and Harry Donenfeld overlapped with a mysterious but
ubiquitous figure of the magazine boom named Harold Hersey and
his lover, Margaret Sanger."
All from p.56 of the hardback edition: this is
interesting material, but the language is
remarkably tentative. "Feldman has concluded",
but Jones makes it sound like he has nothing
definite to use for a conclusion.
Jones goes on with a thumbnail sketch of Margaret
Sanger, the early feminist activist and proponent
of birth control. Hersey was one of Sanger's
lovers (along with H.G. Wells and Havelock Ellis)
a poet turned publisher who helped her develop
her business distributing sex ed materials and
contraceptives.
"... Margaret Sanger's condoms, Hugo Gernsback's
science fiction, and Frank Costello's whisky could
ride together in trucks and on trains and through
post offices where the inspectors were on the take."
-- p. 57
We find things like this fascinating
because we normally subdivide our
knowledge of the world into standard
categories -- but the world is one,
and it often happens that there are
many sideways connections across the
boundaries of our standard divisons.
That such sideways connections can
be found isn't at all remarkable,
really -- the fact that we find them
so indicates just how seriously we
take that hierarchy of subjects.
We really should know better.
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