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LOSING_LOSS_AVERSION

                                             April 20, 2022

"Loss Aversion" despite being the baby of the mighty
Kahneman and Tversky, has come under fire in recent
years.  The evidence for it is at best weaker for it
than we've been led to believe, and there's active
discussion of the circumstances that might lead to
"loss averse" behavior, and possible alternative
explanations for the observed results...

          https://blogs.scientificamerican.com/observations/why-the-most-important-idea-in-behavioral-decision-making-is-a-fallacy/
          https://en.wikipedia.org/wiki/Loss_aversion#Criticisms_of_loss_aversion
          https://www.jasoncollins.blog/the-case-against-loss-aversion/




  A prediction: believers in "loss aversion"
  will be very averse to giving up on it.

                                                  DOUBLE_BACKFIRE



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