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EYES_ON_EVIL


                                             May 11, 2023

                           ENGINE_TROUBLE

Google hit the ground running with
a new technical trick, graph analysis       Graphs are a mathy/techy term for
of the web to use popularity as a           webs of nodes and edges, by the way.
stand-in for relevance, and an unusual      It's unrelated to, say, presenting
corporate philosophy based on the           data in a graphical way, which is
slogan "Don't be evil".                     called "visualization".

From the beginning, that                                     The constant
slogan attracted a lot of     HIGH_BAR_LOW_EXPECTATIONS      stumbling created
attention, and featuring it                                  by the ambiguities
in opinion pieces complaining   I actually saw one           between technical
about some google policy or     piece that complained        jargon and common
other became a constant         about the implication        usage are the sort
cliched refrain for many        that everyone else was       of thing that makes
years.                          evil.  Why, who could        one dream of
                                possible believe that        Babel-17.   
While the principle may         our fine upstanding             
seem like a vauge               captains of industry            But you know what 
generality, they had            were *evil*?  How               happens when you 
something specific things       outrageous!                     create one more 
in mind involving the                                           standard, right?
common behavior of other
search/portal companies.    GENERAL_VAGUE

(1) you can't pay for
placement: advertisements
on the search result page
need to be clearly labeled
as such.

(2) the front page needs to
be simple and clean, very
little more than a search box
and a button to click.

Sergey Brin used to like to do talks
featuring an anecdote about someone
googling medical symptoms quickly
coming to the realization they're
close to a heart attack, and hence 
they need medical help fast.

   That might seem dorky, but compare that
   attitude to the tendency of so many
   other places to junk up the portal so
   much you stop wanting to look at it.

                                       It's only gotten worse with modern news
                                       sites, where to read a few paragraphs
    In this light, can we              of "content" you're supposed to suck
    consider mozilla's                 down massive amounts of graphics,
    embrace of "pocket"?               javascript and auto-play video....

    The default behavior of                   You know that common complaint
    firefox is to insert                      about people who rush to post
    click bait ads into                       "comments" without making any
    the search window.                        effort to click on the link
                                              supposedly under discussion?
    When I use a vanilla, unmodified                                         
    Firefox profile (which isn't often)         That used to be one of my    
    it's remarkable how irritating that         complaints, but these days,       
    is: you're trying to formulate a            hanging around at places like     
    search while there's several                reddit, I can't blame people      
    headlines *designed* to be                  who don't want to subject         
    distracting shoved in your face.            themselves to the standard        
                                                trash of a news site.             
        Mozilla goes where                                                        
        Google chose not to                       Even if the story isn't        
        tread...                                  paywalled, it's still going    
                                                  to be more time efficient      
                                                  to just skim the headlines     
                                                  and glance through the         
                                                  reddit comments in hopes of    
                                                  picking up the general         
                                                  drift.                         
                                                                                 
                                                                                



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