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EYES_ON_EVIL


                                             May 11, 2023

                           ENGINE_TROUBLE

Google hit the ground running with
a new technical trick, graph analysis       Graphs are a mathy/techy term for
of the web to use popularity as a           webs of nodes and edges, by the way.
stand-in for relevance, and an unusual      It's unrelated to, say, presenting
corporate philosophy based on the           data in a graphical way, which is
slogan "Don't be evil".                     often called "visualization".

From the beginning, that                                     The constant
slogan attracted a lot of     HIGH_BAR_LOW_EXPECTATIONS      stumbling created
attention, and featuring it                                  by the ambiguities
in opinion pieces complaining   I actually saw one           between technical
about some google policy or     piece that complained        jargon and common
other became a constant         about the implication        usage are the sort
cliched refrain for many        that everyone else was       of thing that makes
years.                          evil.  Why, who could        one dream of
                                possibly believe that        Babel-17.
While the principle may         our fine upstanding
seem like a vauge               captains of industry            But you know what
generality, they had            were *evil*?  How               happens when you
some specific things            outrageous!                     create one more
in mind involving the                                           standard, right?
common behavior of other    
search/portal companies.    GENERAL_VAGUE
                        
(1) you can't pay for
placement: advertisements
on the search result page
need to be clearly labeled
as such.

(2) the front page needs to
be simple and clean, very
little more than a search box
and a button to click.

Sergey Brin used to like to do talks
featuring an anecdote about someone
googling medical symptoms quickly
coming to the realization they're
close to a heart attack, and hence
they need medical help fast.
                                           
   That might seem an unlikely, dorky anecdote,     
   but compare that attitude to the tendency of     
   so many other places to junk up the portal       
   so much you stop wanting to look at it.          
                                                    
                                       It's only gotten worse with modern news
                                       sites, where to read a few paragraphs
    In this light, can we              of "content" you're supposed to suck
    consider mozilla's                 down massive amounts of graphics,
    embrace of "pocket"?               javascript and auto-play video....
   
    The default behavior of                   You know that common complaint
    firefox is to insert                      about people who rush to post
    click bait ads into                       "comments" without making any
    the search window.                        effort to click on the link
                                              supposedly under discussion?
    When I use a vanilla, unmodified
    Firefox profile (which isn't often)         That used to be one of my
    it's remarkable how irritating that         complaints, but these days,
    is: you're trying to formulate a            hanging around at places like
    search while there's several                reddit, I can't blame people
    headlines *designed* to be                  who don't want to subject
    distracting shoved in your face.            themselves to the standard
                                                trash of a news site.
        Mozilla goes where
        Google chose not to                       Even if the story isn't
        tread...                                  paywalled, it's still going
                                                  to be more time efficient
                                                  to just skim the headlines
                                                  and glance through the
                                                  reddit comments in hopes of
                                                  picking up the general
                                                  drift.
   
   
   
   
   
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