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MONEY_PRIME

                                                   November 17, 2013


Daniel Kahneman,
"Thinking, Fast and Slow"
(2011)
                                                    FAST_SLOW_AND_SLOWER

  "Money-primed people become more independent than
  they would be without the associative trigger.   
  They persevered almost twice as long in trying to
  solve a very difficult problem before they asked
  the experimenter for help, a crisp demonstration
  of increased self-reliance.  Money-primed people
  were also more selfish: they were much less
  willing to spend time helping another student ...
  When an experimenter clumsily dropped a bunch of
  pencils on the floor, the the participants with
  money (unconsciously) on their mind picked up
  fewer pencils." (p.55)

  "Money-primed undergraduates also showed a greater
  preference for being alone." (p.55)


  "The psychologist who has done this remarkable
  research, Kathleen Vohs, has been laudably
  restrained in discussing the implications of her
  findings, leaving the task to her readers.  Her
  experiments are profound-- her findings suggest
  that living in a culture that surrounds us with
  reminders of money may shape our behavior and our
  attitudes in ways that we do not know about and of
  which we may not be proud."  (p.56)


  "The evidence of priming studies suggests that
  reminding people of their mortality increases the
  appeal of authoritarian ideas, which may become
  reassuring in the context of the terror of death."
  (p.56)



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